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Kim Gatley
enior Vice President & Director of Research at REOC San Antonio

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Cricket building more brick-and-mortar

Retailers across the country are shuttering physical stores as consumers flock online to purchase goods, but most sellers of mobile devices are increasing their footprint in an effort to meet customers face-to-face.

Cricket Wireless LLC, a subsidiary of AT&T Inc., built eight new stores in the San Antonio market in the past 18 months. The prepaid wireless phone company has more than 100 stores in the region and 200 points of distribution.

An AT&T competitor, Sprint, recently announced that its building 79 new stores across Texas. Meanwhile, shoe retailer Payless filed for bankruptcy this month. Fort Worth-based RadioShack went bankrupt in 2015— a retailer of electronics that included mobile devices.

In 2014, AT&T Inc. acquired Leap Wireless and opened its own spectrum to all Cricket users. AT&T’s previous stand-alone prepaid venture, Aio Wireless, was folded into Cricket Wireless. At the time of the Cricket acquisition, AT&T estimated that it would hold 140 megahertz in San Antonio. Verizon Wireless had 84 megahertz and Sprint controlled 113 megahertz.

Click here to read the original article: Cricket building more brick-and-mortar San Antonio Business Journal 4-28-2017


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